AI is the future of marketing.According to a study by Quantcast and Forbes, AI helps marketers to boost sales, increase customer retention, and succeed at new product launches.This post will provide you with practical and useful examples to understand a ...
I believe that email is with us for a while longer. Despite the attempts of well-meaning app makers and social networks, email is not dead. In fact, I get a ton of email from those same social networks that were ...
Your website is the heart of your online marketing presence. It’s the one place on the internet over which you have full control of visuals, messaging, and content. Everything else that you do online should drive visitors to this website. ...
The customer journey is often a long and winding road. And that means it can be difficult to track your business’s effectiveness at each phase of the journey. The easiest way to gain greater clarity around your customer journey, and ...
The Duct Tape philosophy is that marketing is a system. There are so many moving parts that go into creating a great marketing strategy that, without a guiding framework, it’s easy to get tangled up, twisted around, and lost completely ...
Every business has competitors. No business will ever be the only option available to a client or customer. So every brand has to do some work to differentiate themselves from the competition. Why would someone pick you over that other ...
