Welcome to the Small Business Guide to Mobile Marketing.

Did you know that mobile searches now take up more than half of all searches on Google? This mobile trend isn’t going to slow down any time soon, making this undoubtedly the future of SEO.

Google will continue to change up their entire algorithm for mobile search and will cater to mobile users first and foremost (their entire business plan revolves around providing the best user experience after all).

Just because your website is ranking well on a desktop does not mean the same results will translate over to search results on your phone.

Bottom line? It has never been more important to ensure your website is mobile friendly. Below are tips that can help you stay competitive in the mobile world.

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Full table of contents

1

Create a mobile-friendly website

Here’s the thing, as a society, we’re constantly on the go and Google has adapted to this sort of lifestyle. Because of this, in order for your website to succeed to it’s fullest capacity today, it needs to work well on mobile devices.

2

Develop mobile content

Have you ever seen content on a mobile device that you’re excited to read and click through to view it only to realize you need to squint or zoom in to read it? It’s frustrating, not only because it’s inconvenient, but because it’s so easily avoidable.

3

Focus on mobile optimization

Did you know that mobile searches now take up more than half of all searches on Google? From what I can see, this mobile trend isn’t going to slow down any time soon, making this undoubtedly the future of SEO.

Google has, and will continue to change up their entire algorithm for mobile search and will cater to mobile users first and foremost (their entire business plan revolves around providing the best user experience after all).

4

Keep mobile social in mind

Did you know that 80% of all time on social media is spent on mobile? Given our on-the-go tendencies as a society these days, and, let’s face it, the addiction many people have to their phones, this number shouldn’t come as a complete shock.

What is shocking, however, is that many marketers are not properly adapting their social strategy to meet these trends and ensure their social media marketing is mobile optimized. If this isn’t on your or your clients’ radars, you risk losing followers.

5

Create mobile campaigns

Given the amount of time people spend on their phones, it always amazes me how low mobile ad spend is in comparison. There are so many benefits of using your ad dollars to target mobile users and when used correctly, these campaigns can drive significantly more traffic and conversions.

If you’re in charge of marketing for your business, ensure that mobile is part of your strategy to give your audience the best experience possible.

6

Design mobile-friendly emails

A lot of people assume that emails just automatically adjust to a mobile screen and that very little needs to be done to get it ready for a mobile audience.

While this is true for some email platforms, it isn’t for all, and often times businesses aren’t even aware that their emails aren’t showing up the way they want them to on a mobile screen.