Your website is the heart of your online marketing presence. It’s the one place on the internet over which you have full control of visuals, messaging, and content. Everything else that you do online should drive visitors to this website. ...
It’s guest post day here at Duct Tape Marketing, and today’s post is from Dan Kraus – Enjoy! Have you heard someone talk about customer acquisition cost (CAC) or customer lifetime value (CLV or LTV)? If you’re in the tech ...
Marketing Podcast with Justin Sturges Podcast Transcript SEO tools and strategies are constantly changing. All the while, it’s never been more important that you get found online when people go out there searching – particularly if you’re a local business. ...
The video above is a replay of a recent live webinar I conducted. Combined with the text below you should have a pretty good feel for how to use the new Google Search Console. There is a tremendous amount of ...
Marketing Podcast with Mike Blumenthal Podcast Transcript People say a lot of things about SEO – it’s dead, it’s all tricks, it’s too hard. Here’s the thing – SEO, including and maybe especially local SEO, is certainly not dead – it’s ...
Marketing Podcast with David Mihm Podcast Transcript Perhaps the hottest area in the world of search today is local. I’ve been writing about this topic for about ten years, but Google is finally taking it seriously. The reason? Plain old ...
