Essential Workbooks for Small Business Marketing Strategy.

Actionable workbooks designed specifically for

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Each workbook comes with a free introduction video to help you get the most out of your purchase!

Referral Generation Workbook

Digital Workbook

$17.00

Essential tools for turning referral generation into an intentional tactic.

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Who is this workbook for? Looking to create a clear path for external, internal, and networking referrals. The cost per customer acquisition can be high so this referral workbook was designed to help you to keep your customers happy and increase ROI
ultimate marketing strategy workbook cover

The Ultimate Marketing Strategy 

Digital Workbook

$17.00

A workbook designed to help you stand out from the crowd and make your competition irrelevant.

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Who is this workbook for? Anyone struggling to figure out their brand identity and core message, what are the benchmarks for their industry, who they should be targeting, and where. A great product or service can only reach its potential with a great business plan.

SEO Booster Workbook

Digital Workbook

$17.00

Boost your online presence using these search engine marketing strategies and tactics!

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Who is this workbook for? Search Engine Optimization or SEO is the process of improving your site's organic traffic. Good SEO makes it easier for search engines to refer your site to potential customers and therefore is critical to overall site visibility online. It can be intimidating to someone not familiar with the field. But you can skip all of that with this workbook. Inside you will find clear and useful instructions, recommended services, and organization mapping.
Website Essentials Pack workbook cover

Website Essentials Workbook

Digital Workbook

$17.00

Essential planning and strategies for designing a successful website!


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Who is this workbook for? If you are looking to build or redesign a clear and easy-to-navigate website for your business then this workbook is for you.
rethinking customer journey workbook

Rethinking The Customer Journey

Digital Workbook

$17.00

Map out your entire customer journey and create high-value customers for life.


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Who is this workbook for? Anyone who is having trouble understanding who their customers are, what they want, and how to keep them coming back. This tool will help you see the brand experience from your customers point of view so you can deliver on expectations.

Content Accelerator Workbook

Digital Workbook

$17.00

Create quality content quicker and faster than ever using these content marketing planners and tips!

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Who is this workbook for? Creating content is a big part of what you do, but many other things need to get done. Focus on your content and business goals by following the steps in this workbook.

About the author

John Jantsch

Founder - Duct Tape Marketing & The Duct Tape Marketing System

John Jantsch is a marketing consultant, speaker, and author of Duct Tape Marketing, The Referral Engine, The Self-Reliant Entrepreneur, and The Ultimate Marketing Engine. He is also the founder of the Duct Tape Marketing Consultant Network, which trains and licenses independent consultants and agencies to use the Duct Tape Methodology.

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Combine the Workbook Collection With our Marketing Action Plan Course for the Full Picture

In this self-guided program, you will learn the key elements of a marketing strategy and how to develop a marketing action plan that will guide your organization’s marketing and growth. 

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Some Of The Places Our Teaching Appears

The Duct Tape Marketing Podcast

Subscribe to hear some of today's most influential marketers and entrepreneurs share their stories and secrets.


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Read the Duct Tape Blog

The Ultimate Guide to Small Business Keyword Research: Keyword research is an important strategic marketing practice.



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Duct Tape Marketing is a big part of my firm's success! First it was the books, then an assessment and then a long-term coaching relationship. I would not be where I am today without their insights and focused counsel. Most importantly they are just a pleasure to work with. 

Jack McGuinness, Relationship Impact

"Our visibility skyrocketed almost immediately when we engaged Duct Tape Marketing to help with our online presence. We now have a clear picture and roadmap for the future and our business is booming. If you want to grow your business big-time, Duct Tape is your answer.”

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