Your website is the heart of your online marketing presence. It’s the one place on the internet over which you have full control of visuals, messaging, and content. Everything else that you do online should drive visitors to this website. ...
In the olden days, advertising was an expensive and risky prospect. Brands would spend lots of money up front on print ads, television commercials, or radio spots. Next, they’d hire an advertising firm to create and execute the concept. Then, ...
Facebook ads are an incredible way to generate exciting new leads for your business. There are nearly 2.5 billion monthly active Facebook users worldwide, meaning that you have the opportunity to reach a huge audience if you play your advertising ...
Digital advertising isn’t a novel idea. From Google and Facebook ads to sponsored content on LinkedIn to banner ads on other websites, advertising online has been around for a while. Just because it’s an established marketing channel, though, doesn’t mean ...
Remarketing is an incredible marketing tool. Before the days of the internet, if someone came into your store, browsed, even picked up and really considered a product, but then left without purchasing, there was no way to guarantee you’d ever ...
Paid search has been an important channel in a comprehensive marketing strategy for years now. But we’ve also seen some major shifts in the way that PPC works, and as with most technological things, the pace of change isn’t slowing ...
