Some marketers choose to send prospects who click on their paid search results to their website’s homepage. While this will certainly get them to a page with relevant information about your company, it is not the most effective option when ...
Facebook advertising, when done correctly, can be a major asset to your marketing efforts. Facebook offers businesses a wide variety of advertising options to choose from, and with a network of billions of users, it provides the potential to reach ...
Facebook remains the dominant social media platform. In a recent earnings call, CEO Mark Zuckerberg shared that there are more than 2.2 billion monthly actives, with almost 1.5 billion using it every day. That means that small business owners who ...
Marketing Podcast with John Jantsch on Changes to Google Ads Google has recently made some drastic changes to their ads program—starting with a name change, from Google AdWords to Google Ads. Some of the changes are technical, like tweaks to ...
If you want to run a business today, you need to be advertising on Facebook and Google. These two tech giants dominate the online advertising market, and their reach is so incredibly broad (both have billions of users each month) ...
Marketing is a broad term that encompasses a number of channels and approaches. Advertising is just one of them, and in our increasingly digital age, it can sometimes feel like a tactic of the past. However, when advertising is used ...
