Marketing Podcast with John Jantsch on 2020 Small Business Marketing Insights I wanted to close out the year with a solo show looking ahead to the next one; let’s talk small business marketing insights for 2020. While there have been ...
The customer journey is at the heart of all marketing efforts. I wrote last week about how the marketing hourglass and the marketing maturity model are the two frameworks to guide you through the creation of your entire marketing system. ...
The Duct Tape philosophy is that marketing is a system. There are so many moving parts that go into creating a great marketing strategy that, without a guiding framework, it’s easy to get tangled up, twisted around, and lost completely ...
Every business has competitors. No business will ever be the only option available to a client or customer. So every brand has to do some work to differentiate themselves from the competition. Why would someone pick you over that other ...
Marketing Podcast with John Jantsch on The Self-Reliant Entrepreneur – September 18 It’s time for another episode featuring a reading from my upcoming book, The Self-Reliant Entrepreneur, due out in October 2019. If you’ve been following along, you know that ...
Marketing Podcast with John Jantsch on The Self-Reliant Entrepreneur – September 11 Each week this month, I’ll be doing a reading from my upcoming book, The Self-Reliant Entrepreneur, due out in October 2019. The book is structured as 366 daily ...
