Welcome to the Small Business Guide to Email Marketing.
Email is one of the oldest online marketing channels, but it remains one of the most effective. If you know how to use it, email marketing can be a fantastic way to engage with new prospects, move them along the customer journey, and keep in good standing with existing customers.
Full table of contents
1
Building and maintaining your list
Your mailing list is like your closet: It's filled with valuable items, but if you let it get cluttered and messy, it's a nightmare trying to find anything useful. Here are some tips for keeping your list clean from the start and getting things back in order if they've grown disorganized.
2
Creating effective campaigns
Building a great email marketing campaign is about more than selecting a template, typing some copy, and hitting send. There's a lot of planning and crafting that goes into establishing a campaign that will garner the kind of results you want for your brand.
3
Writing tips for email marketing
Good writing is good writing, but there are some specifics you need to keep in mind when it comes to how you handle your emails. From eye-catching headlines to engaging calls to action, how you handle each piece of the marketing email puzzle is an important part of getting great results from your campaign.
4
Analyzing your email marketing efforts
The only way to improve your email marketing is to grasp where it currently stands. By using analytics and measuring the right KPIs, you can get a handle on what's working and what to cut from your existing email marketing tactics.
5
Email marketing and customer journey
Email marketing has the power to speak to people all along the customer journey. From prospects who will be introduced to your brand via your newsletter, to longstanding customers you can approach with a campaign about your referral program, there's a place for email marketing along every step of the way.
How to Put Your Website At the Center of All Your Marketing
Your website is the heart of your online marketing presence. It’s the one place on the internet over which you
The Small Business Guide to Podcasting
The term podcasting has become mainstream these days and interest in this medium is on the rise and, rightfully so.
Small Business Guide to the Google Universe
The video above is a replay of a recent live webinar I conducted. Combined with the text below you should
Content Tips to Help Your Professional Services Business Stand Out
Professional services cover a wide variety of industry, from law to accounting, and beyond. What makes these businesses unique is
Keys to Business Growth for Professional Services
Sure, people in professional services need to be good at what they do, but their audience hopes that’s a given. Sometimes
Perfecting Your Lead Generation Efforts: A Guide for Service Professionals
If you own a professional services business, odds are you’re trying to get leads in the door. What I often