Why You Need Strategy Before Tactics!

Do any of these problems exist in your business today?

• You might be trying to sell to anyone and everyone
• You feel like your business is a commodity
• You’re not sure what tactics make sense right now
• You seem to be attracting the wrong types of clients
• You are struggling to stand out from your competitors

The answers to the problems above aren’t found in SEO, Social Media, or Web Content – these are strategy problems and they can only be addressed with strategy solutions.

Once you develop a marketing strategy that is perfect for your business you’ll suddenly discover that:

• You can attract clients that are ideal for you
• You can stand out in ways that make the competition irrelevant
• You can know confidently what to do and what not to do
• Clients will expect to pay a premium to work with you
• You can identify the most profitable ways for you to attract new business

What a Strategy First Engagement Includes

1. Initial Getting Started Discovery Meeting – During this call we’ll learn about your current marketing efforts as well as future goals and objectives.
2. Total Online Presence Audit – We will review your current marketing to get a baseline and to identify opportunities. 
3. Competitive Landscape – We’ll study your biggest competitors and create high-level summaries and a report on their marketing strengths and weaknesses.
4. Core Message and Ideal Client Persona Development – We’ll conduct research or interview 5 ideal clients (depending on your package level) to discover your most effective competitive advantage. You will receive access to interview summaries, ideal client profiles, and our recommendation for a core marketing message that will allow you to stand out from the competition.
5. Mid-Point Meeting– Once we complete our initial research, we will schedule a mid-point meeting to share the items listed above and make sure we are on the right track.
6. Customer Journey Map – Using our proprietary Marketing Hourglass technology we’ll help you create a roadmap of suggested marketing tactics for each of the phases of the customer buying journey: Know, like, trust, try, buy, repeat and refer.
7. Editorial plan – Based on our keyword research we’ll build a content strategy using our “hub” pages approach.
8. Priority Growth Recommendations – From our research and an audit of your existing marketing and online presence we’ll recommend the highest-impact activities you need to consider fixing or implementing today.
9. Execution Calendar – We will tie all of our research together in a calendar with a focus on channels, content, cadence, and priorities for the next quarter. 
10. Presentation of Findings – Once we complete our work we’ll schedule a time to meet with you and your team to deliver the items above and map out what we believe is the best strategic approach for you to take with your marketing. From this point, you’ll have several options for how you put our recommendations into action. We can teach you or your staff to do it or we can do it for you.

The entire process takes about 30-45 days and involves three meetings with you and your team.

When you receive our strategy findings you’ll have a clear direction for standing out and attracting the ideal client and a roadmap of the most effective tactics to support your strategy.