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Small Business Guide to Marketing Professional Services

Welcome to the Small Business Guide to Marketing Professional Services.

People in professional services need to be good at what they do, but their audience hopes that’s a given. Sometimes even the best of the best have a hard time growing their business because they are so focused on the services they provide, they just don’t dedicate time to the growth of their company (or simply don’t know where to start to do that).

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Marketing your local business is

different than marketing, say, a software service nationwide .

 There are mobile considerations, SEO considerations, content considerations, and local review sites that can make or break your local online marketing efforts. In this guide I break down the key elements and show you precisely how to take full advantage of each.

Full table of contents

1

Solving Problems

People don’t want what you sell – they want what they believe they will get, dodge, or acquire based on buying what you sell. Your job as a marketer is to understand the problems your audience is trying to solve and match your solutions to them.

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2

Must-have website elements

As a professional services provider, your website should be your most valuable marketing asset and the hub of all of your marketing efforts. It needs to act as an actual tool for your business and work as a lead generating machine.

3

Content for lead generation

Instead of focusing on building an endless supply of leads, you should only be focusing on the amounts you actually need as well as how to balance bringing new customers in, and keeping new customers around.

4

Perfecting your follow-up

A customer generating system doesn’t have to be that complex, it simply needs to be based on your overall growth needs and goals.

5

Creating a remarkable customer experience

Everyone talks about creating a great customer experience, but few people really deliver on.. Creating an exceptional customer experience is pretty simple really, as long as you pay attention.

Need help marketing your professional services firm? Let us develop a Strategy and Plan just for you.

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People in professional services need to be good at what they do, but their audience hopes that’s a given. Sometimes even the best of the best have a hard time growing their business because they are so focused on the services they provide, they just don’t dedicate time to the growth of their company (or simply don’t know where to start to do that).

Full table of contents

Solving Problems

People don’t want what you sell – they want what they believe they will get, dodge, or acquire based on buying what you sell. Your job as a marketer is to understand the problems your audience is trying to solve and match your solutions to them.

Must-have website elements

As a professional services provider, your website should be your most valuable marketing asset and the hub of all of your marketing efforts. It needs to act as an actual tool for your business and work as a lead generating machine.

Content for lead generation

Instead of focusing on building an endless supply of leads, you should only be focusing on the amounts you actually need as well as how to balance bringing new customers in, and keeping new customers around.

Perfecting your follow-up

A customer generating system doesn’t have to be that complex, it simply needs to be based on your overall growth needs and goals.

Creating a remarkable customer experience

Everyone talks about creating a great customer experience, but few people really deliver on.. Creating an exceptional customer experience is pretty simple really, as long as you pay attention.

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