Comments on: Begin With the Customer Experience in Mind https://ducttapemarketing.com/begin-with-the-customer-experience-in-mind/ Sun, 08 Jul 2018 01:36:46 +0000 hourly 1 By: Nikhil https://ducttapemarketing.com/begin-with-the-customer-experience-in-mind/#comment-57808 Fri, 04 Mar 2016 07:04:00 +0000 http://ducttapemarketing.com/blog/?p=9620#comment-57808 Great tip.Sending mail to all customers it takes away a lot of time. I though of using a software like Apptivo or Zoho which helps to send bulk mails.

]]> By: DAKrolak https://ducttapemarketing.com/begin-with-the-customer-experience-in-mind/#comment-57807 Thu, 25 Aug 2011 22:32:00 +0000 http://ducttapemarketing.com/blog/?p=9620#comment-57807 love this jpeg…any chance I can get a bigger copy to use in a presentation (with attribution of course!

]]> By: andy_mcf https://ducttapemarketing.com/begin-with-the-customer-experience-in-mind/#comment-57806 Tue, 16 Aug 2011 18:40:00 +0000 http://ducttapemarketing.com/blog/?p=9620#comment-57806 Love this.  Not what is customer trying to buy… but what are they trying to accomplish.  Focus on the purpose/need, not the transaction!  http://bit.ly/cJnWgn

]]> By: ducttape https://ducttapemarketing.com/begin-with-the-customer-experience-in-mind/#comment-57805 Fri, 12 Aug 2011 13:11:00 +0000 http://ducttapemarketing.com/blog/?p=9620#comment-57805 In reply to Jeff Korhan.

Good deal Jeff, let me know how it goes

]]> By: MicroSourcing https://ducttapemarketing.com/begin-with-the-customer-experience-in-mind/#comment-57804 Fri, 12 Aug 2011 04:13:00 +0000 http://ducttapemarketing.com/blog/?p=9620#comment-57804 The great thing about this concept is that it gives you the basic idea, but you can tweak it to tailor fit your own  marketing needs, as well as your consumer base.

]]> By: Jeff Korhan https://ducttapemarketing.com/begin-with-the-customer-experience-in-mind/#comment-57803 Thu, 11 Aug 2011 17:09:00 +0000 http://ducttapemarketing.com/blog/?p=9620#comment-57803 Killer Title!  Reading that was enough.  Though, glad I read further as I am planning a training program. 🙂

]]> By: ducttape https://ducttapemarketing.com/begin-with-the-customer-experience-in-mind/#comment-57802 Thu, 11 Aug 2011 16:33:00 +0000 http://ducttapemarketing.com/blog/?p=9620#comment-57802 In reply to Deacon Bradley.

Thanks Deacon – examples are more work to create but people sure like them for everything related to marketing.

]]> By: ducttape https://ducttapemarketing.com/begin-with-the-customer-experience-in-mind/#comment-57801 Thu, 11 Aug 2011 16:32:00 +0000 http://ducttapemarketing.com/blog/?p=9620#comment-57801 In reply to Ken Moorhead.

Hey Ken, glad you like the hourglass concept. The Marketing Hourglass as applied here is a trademark of Duct Tape Marketing and while we do have poster size map, it’s something our consultants use with clients and that we include in our system when clients purchase it.

]]> By: Deacon Bradley https://ducttapemarketing.com/begin-with-the-customer-experience-in-mind/#comment-57800 Thu, 11 Aug 2011 16:12:00 +0000 http://ducttapemarketing.com/blog/?p=9620#comment-57800 This is such a great post John! I really appreciate the specific example illustrating what you mean. Brilliant as always!

]]> By: Ken Moorhead https://ducttapemarketing.com/begin-with-the-customer-experience-in-mind/#comment-57799 Thu, 11 Aug 2011 15:23:00 +0000 http://ducttapemarketing.com/blog/?p=9620#comment-57799 I love the idea of the marketing hourglass! I’ve been experimenting with different visuals of the customer’s decision making process lately, because I think the funnel is 1.) played out and 2.) has some implicit “people just fall through” ideas associated. Do you have a large version to print off and play with? 

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