I believe that elements of SEO are now elevated to the strategic level. In other words, as you plan your message, website structure, and content for your marketing, you better include some research commonly seen as a technical aspect of SEO.

My guest for this week’s episode of the Duct Tape Marketing Podcast is Brian Dean. He is a digital marketing expert and founder of Backlinko, an SEO training blog. He and I discuss on-page ranking factors and the simple steps you need to apply to every piece of content to get found online.

Since launching Backlinko, Brian quickly made a name for himself by publishing practical strategies that marketers can use to grow their online business. Backlinko is now one of the most popular marketing blogs online. Did we mention that he’s built this growing business while traveling in countries like Thailand, Japan, Spain, and Turkey? It’s true. He currently lives in Berlin, Germany.

Questions I ask Brian Dean:

What are some of the most important things to know about SEO?
What is LSI?
Are internal and external links still valuable?

What you’ll learn if you give a listen:

Why keyword research is so important
Which on-page ranking factors are still important
Why your page title shouldn’t necessarily be your URL

Key takeaways from the episode and more about Brian Dean:

Learn more about Backlinko.
Follow on YouTube.
Follow on Twitter.
Connect on LinkedIn.
Email [email protected].

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Are you an independent marketing consultant or an agency owner? If so, you may want to check out the Duct Tape Marketing Consultant Network. It is a growing group of independent marketing consultants and agencies that are partnering and collaborating using the Duct Tape Marketing tools, and really scaling their businesses. Check it out at ducttapemarketingconsultant.com.