Many people assume that a website's purpose is to get new clients. Just create high-quality product pages, write a little content, add a CTA button then sit back and see if it works.Yet the primary goal of a website isn’t ...
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Your website is the heart of your online marketing presence. It’s the one place on the internet over which you have full control of visuals, messaging, and content. Everything else that you do online should drive visitors to this website. ...
Marketing Podcast with John Jantsch on Including Video on Your Website Video has become a foundational element in marketing. Why is video so important? It’s how people want to consume content. They want the ability to listen without reading, to be ...
Marketing Podcast with John Jantsch on HTTPS Every website in the world is carried across a protocol known as HTTP. Recently, though, we’ve seen more and more websites switching over to HTTPS, which is the secure version of that same ...
Marketing Podcast with John Jantsch on the 10 Things to Consider About Your Website in 2019 You’ve started a business and created your website. But that doesn’t mean your work here is done. Behaviors and trends change, your needs shift, ...
Marketing Podcast with John Jantsch on Total Online Presence Business owners today understand that being visible online is important. But what does having an online presence really mean? It’s a lot bigger than just having a website and a Facebook ...