I rarely lead with the negative, but sometimes it’s the best way to get someone’s attention. photo credit: Untitled via photopin (license) When I present marketing strategy to groups I’ll often ask them to identify the characteristics of their ideal ...
This post is one in a series of tips designed to guide small business owners through the challenges of today’s startup environment and is sponsored by Canon MAXIFY – the printer lineup designed to help small business owners increase productivity ...
Few things are more confusing to business owners and marketers than the idea of marketing strategy. photo credit: HikingArtist.com via photopin cc I think that’s due in part to simple misunderstanding by many who try to apply the concept, but ...
I’ve been asked to speak at three different social media related events over the next few months and in each case I’ll be sharing my thoughts on the future of social media. But here’s the thing. I don’t plan to ...
The art of selling has evolved tremendously over the last few years. This is in large part because markets have immediate and deep access to the kind of information once delivered as a primary function of the selling process. photo ...
Thursday is guest post day here at Duct Tape Marketing and today’s guest is from Don Campbell – Enjoy! What if – instead of relying on expensive paid ad campaigns and direct sales, your business thrived on referrals from happy customers? ...
