Comments on: Before Any of the Tactics Matter Answer These 3 Questions

By: danmac30

danmac30 — Thu, 13 Feb 2014 01:12:00 +0000

Get a blueprint so you can plan for the best outcome and make the best marketing decisions, instead of shooting from the hip. Like your summary to Mark!

By: Stephen Hauer

Stephen Hauer — Wed, 12 Feb 2014 15:02:00 +0000

We Never let go of Our Customer.

We start by Contacting / Talking with every New Customer and
telling them Thank You for the opportunity to assist them in their Dog’s Itchy
Allergy Fight.

From there, the FloodGates Open.

We hear their Story, offer our Medical / Scientific Point of View to the Solution, Point them to fellow Pet Parents Story ala our Testimonial Page and set up a date to call them 4 weeks into our Protocol to Compare Progress Notes and offer whatever assist they need to move forward.

Often, by then, Doggy GOO has begun to show progress with
their Animal’s Itchy Allergy Condition, they are Elated and they are on their
way to become a GOO Ambassador and Future Testimonial.

With every Customer Interaction, GOO ( the Company &
Product ) speaks for Itself… thru the Animal’s Improved Health.. to the Pet
Parent and the Pet Parent becomes Bonded to GOO as the only product that has Helped Turn Around their Animal’s Itchy Enviro Allergy. …

And when the Pet Parent’s Animal is Healthy and Happy ..

The Pet Parent is Happy .

Now, they can “Be Happy Together” once again.. Thanks to Doggy GOO.

Be GOO Happy

By: Mark Dolfini

Mark Dolfini — Wed, 12 Feb 2014 00:26:00 +0000

I completely agree with this approach. I’ve added a third component to this which incorporates the goal you’re trying to reach. In this line of thinking, it would follow Goal, Strategy, Tactic. Simply, the Goal is where you’re trying to go, the Strategy is the path you take to get there, the Tactic is the vehicle you use on the path you decided upon.

By: Bradley Robb

Bradley Robb — Tue, 11 Feb 2014 13:25:00 +0000

In reply to ducttape. That's my measuring stick for content creation "If your business shut down tomorrow, could/would people still visit your blog and get value out of it?"

By: ducttape

ducttape — Tue, 11 Feb 2014 13:19:00 +0000

In reply to Bradley Robb.

I agree Bradley – I’ve actually asked business owners an even more dramatic variation – who would care if your business shut down?

By: Bradley Robb

Bradley Robb — Tue, 11 Feb 2014 13:17:00 +0000

My favorite, which exists between the lines of 2 and 3 is “Why should anyone care?”

A lot of people are quick to tout the facts and stats about a product while overlooking the reason the potential customer would actually care – benefit to them. It’s not toothpaste, it’s white teeth. It’s not a hybrid car, it’s fewer trips to the gas station. It’s not social media marketing, it’s relating to your customers at scale.