I talk about marketing strategy a lot. It is for me the most important element when it comes to building a long-term, sustainable marketing system. photo credit: Giandomenico Ricci via photopin cc Your strategy informs every marketing decision. It must ...

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Each month I choose an editorial focus and publish a great deal of content around that month’s theme. May 2013 was all about writing. Here’s a collection for each viewing and sharing. [View the story “Writing for Marketing and Business” ...

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Few things are more confusing to business owners and marketers than the idea of marketing strategy. photo credit: HikingArtist.com via photopin cc I think that’s due in part to simple misunderstanding by many who try to apply the concept, but ...

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Many bloggers dream of writing that epic blog post. One that drives so much traffic, links and shares that the front page of Reddit is a foregone conclusion. photo credit: Ed Yourdon via photopin cc Common wisdom suggests that to ...

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