Let’s face it, most of us are skeptical when we visit a business website for the first time. We inherently distrust information on the Internet – unless it comes from trusted sources. It’s just the way it is. This is ...
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There was a time when all you had to do to land a sale was to look good and say all the right things. If it turned out that some of those things you promised didn’t always materialize, no big ...
Marketing podcast with Ken Blanchard photo credit: Jeff McNeill via photopin cc I feel like I’m reaching this funny crossroads in my business life. See, I’ve owned my own business for over 25 years and during the course of that ...
There’s a renewed meme going around these days about marketing being dead somehow. Well, to paraphrase Mark Twain – the reports of the death of marketing are greatly exaggerated. photo credit: trawets1 via photo pin ccLook, the landscape in marketing ...
Here’s my take on business. Every business is simply a set of systems and marketing just happens to be the most important of these systems. Few business owners have trouble thinking in terms of business systems for things like building ...
I’m pretty sure you’re sick of folks like me telling you that content is king and that you must produce reams of it in order to compete these days, so I won’t put you through any more of that kind ...