Comments on: What Digital Marketers Get Wrong

By: brentmkelly

brentmkelly — Mon, 06 May 2013 14:22:00 +0000

Thanks Chris. One of my biggest downfalls so far is not connected well with an email subscriber list or newsletter. The results seem obvious and as you have pointed out here provides a great return. Great post.

By: Tori

Tori — Mon, 15 Apr 2013 03:46:00 +0000

The way social media has boosted business’ in the past years is incredible, but like you said we cannot rely on them alone. They are an absolute great stepping stone for your business, but you still have to market it other ways, and like you said you don’t want to neglect the things that are making your business so successful! Doing things like growing an email list and sending e-letters to people helps keep your name in customers head and gives you the opportunity to share things with people who are personally interested in your company, and an email seems a little more personal versus a tweet. E-letters are also great ways to give exclusive deals, a way to make your customers feel a little more special and in turn they will be loyal customers who value your company. Great article! Thanks for being honest and sharing what you learned!

By: Hubert Sawyers III

Hubert Sawyers III — Sun, 14 Apr 2013 12:53:00 +0000

Great post, @chrisbrogan:disqus. I appreciate your honesty and showing you did not have it together out the proverbial womb.

I would add that it is not just digital marketers who get it wrong. Direct mail folks get it wrong as well.

We also learn from places like here and Godin’s that email marketing is a relationship of privilege. A lot of email marketing tends to be treated like an assumed transaction. There are many lists I have left, because I don’t feel I understand what the arrangement is anymore. Likewise, there are many flyers I have petitioned to cease having sent to my door. At least until they can their “personal” act together.

I try very hard to keep both my physical mailbox and my email box lean and clean. Instead of getting a dummy email address, I want my marketing communications to feel like conversations that I was to engage in regularly. The sooner marketers of all sorts get that, the better we will all be.

By: Chris Brogan

Chris Brogan — Fri, 12 Apr 2013 17:25:00 +0000

In reply to Ravi Shukle. I've done zero ad spend. Not sure how I could. : )

By: Chris Brogan

Chris Brogan — Fri, 12 Apr 2013 17:24:00 +0000

In reply to Kerry J.. And we can blend it. : )

By: Chris Brogan

Chris Brogan — Fri, 12 Apr 2013 17:24:00 +0000

In reply to Corner Your Market. My BIGGEST regret is not doing more with email marketing sooner.

By: Kerry J.

Kerry J. — Fri, 12 Apr 2013 14:55:00 +0000

Right! We can do our own business marketing strategies without relying online. We can set by other alternatives like paasing by our friends, promoting to newspapers or invite somes friends or group of people do you think can help to work out your business.

By: Sheetal Sharma

Sheetal Sharma — Fri, 12 Apr 2013 07:13:00 +0000

Great post, it will definitely help me in reaching goals in a accelerated way at Synechron.

By: ducttape

ducttape — Thu, 11 Apr 2013 18:24:00 +0000

In reply to Robert Stover.

I know Robert that is so frustrating isn’t it – you find a business you really like and you just want to say please, just do this, it’s not that hard!

By: ducttape

ducttape — Thu, 11 Apr 2013 18:23:00 +0000

In reply to Corner Your Market. You know I've been saying this for years of course Nicole, but I have to say the social media types are clearly waking up to it. At Social Media Marketing World this past weekend it was a consistent theme.