Comments on: How and Why You Must Do Competitive Research

By: ducttape

ducttape — Thu, 11 Aug 2016 15:38:00 +0000

In reply to Catherine MacAdam. Great, Catherine. Glad to hear this article helped you. Good luck with your new business.

By: Catherine MacAdam

Catherine MacAdam — Wed, 10 Aug 2016 22:04:00 +0000

So glad l found this article. Finished a short business course and plan (which l needed to complete to get funding for a new biz), and it was woefully inadequate. Now into some real research, thank you!

By: Gloria

Gloria — Tue, 05 Jul 2016 12:32:00 +0000

Vary useful tips John!
I would also add internet monitoring application called BRAND24 to the list of useful tools for tracking competitors. It’s really nice, easy to use and efficient application for real time internet monitoring and analyzes. Did you try? I think, you will like it 🙂

By: Dhana chandra

Dhana chandra — Mon, 04 Jul 2016 09:36:00 +0000

Great article and very informative for me about why we must do competitive research. New lesson to me about competitive research.

By: ducttape

ducttape — Fri, 01 Jul 2016 17:32:00 +0000

In reply to Saji. Absolutely, Saji. Thanks for following.

By: Saji

Saji — Thu, 30 Jun 2016 09:42:00 +0000

Competitor research is the foremost ground work any marketer should carry out before strategizing their campaign plans. Especially when they are trying to build a new brand for a existing and well popular niche.

By: 3D Architectural Visualization

3D Architectural Visualization — Thu, 30 Jun 2016 05:58:00 +0000

Any competitive research done should also include an analysis of your industry. I would recommend leveraging sites or DnB which have private company financial statements that can be used to analyze competitors and industry trends.

By: Jeffrey Davis

Jeffrey Davis — Wed, 29 Jun 2016 02:28:00 +0000

Thanks, John. I’m a big believer in this research and what I often call “field study,” but your sharing these tools is helpful – and generous.