The Rules of Effective Copywriting

John Jantsch

6 years ago

I’m back at it again with another episode featuring a copywriter who just happens to think that effective storytelling is effective copywriting.

My guest for this week’s episode of the Duct Tape Marketing Podcast is Joanna Wiebe. Wiebe is co-founder of Copy Hackers, a website dedicated to helping marketers boost website and email conversion rates. She is also co-founder of Airstory, where she helps writers write better and faster. She and I talk about the art of copywriting and how it can be used to increase engagement.

Wiebe is the original conversion copywriter. She helps startups use their words so people fall in love with them, flood them in cash, and tell all their friends about them. Wiebe can be found speaking at numerous conferences, helping top businesses optimize their copy and working with researchers to test “wild ‘n’ crazy ideas.”

Questions I ask Joanna Wiebe:

Has the art of copywriting changed in the last decade?
How do you make email more engaging?
What is Airstory?

What you’ll learn if you give a listen:

How to effectively use copy to generate results
How storytelling can improve conversion
Why testing and targeting are the keys to success

Learn more about Joanna Wiebe and Copy Hackers here. To learn more about Airstory, click here.

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