If someone asked you right now who your ideal client was, would you be able to tell them? Having a clear picture of your ideal client is a critical part of growing your business. It’s nice to want to do ...

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Most people view marketing and selling like this. photo credit: tiffany yelitza You target a market segment, tell them what you have to offer, maybe work in a little solution selling and hope they choose you. Or You target a ...

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