Comments on: Digital Coupons as Real Time Conversion Content https://ducttapemarketing.com/digital-coupons-as-real-time-conversion-content/ Wed, 16 Nov 2016 00:21:45 +0000 hourly 1 By: Lauren P. https://ducttapemarketing.com/digital-coupons-as-real-time-conversion-content/#comment-59728 Tue, 20 Mar 2012 19:52:00 +0000 http://ducttapemarketing.com/blog/?p=10960#comment-59728 I completely agree with this post. Digital coupons are on the rise and quickly taking over all types of industries from fashion to dining. Companies like Groupon, Campus Special, and LivingSocial have created a great product that represents a large portion of the discount advertising industry. It will be interesting to see if they continue to make printable digital coupons as the use of mobile apps for coupon storage continues to rise. Thanks for sharing!

Tulane A.B. Freeman School of Business

]]> By: ducttape https://ducttapemarketing.com/digital-coupons-as-real-time-conversion-content/#comment-59727 Tue, 20 Mar 2012 12:57:00 +0000 http://ducttapemarketing.com/blog/?p=10960#comment-59727 In reply to Chris Markham @Bizfix.co.uk.

I did some work for eBay a few years ago and their research showed beyond the shadow of a doubt that free shipping was a huge driver of conversion.

]]> By: Chris Markham @Bizfix.co.uk https://ducttapemarketing.com/digital-coupons-as-real-time-conversion-content/#comment-59726 Tue, 20 Mar 2012 12:49:00 +0000 http://ducttapemarketing.com/blog/?p=10960#comment-59726 Small business owners here’s how you can beat your competition hands down.There’s strong behavioral economics evidence showing that when consumers make decisions under uncertainty (e.g. they don’t know exactly what something should cost) bundling the bulk of shipping charges into the main product cost and showing reduced or free shipping is a prime way to increase conversion. Conversely as you info graphic shows adding out of proportion shipping costs at the end of a purchase process leads to abandoning the purchase.

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