Comments on: The Picture Perfect Ideal Customer

By: Chris

Chris — Tue, 17 Feb 2009 18:19:27 +0000

You must pick your customers wisely. Sadly, some just arenâ€t worth the trouble. http://www.SceneStreamVideo.com

By: Chris

Chris — Tue, 17 Feb 2009 18:18:48 +0000

You must pick your customers wisely. Sadly, some just aren’t worth the trouble.

By: Sweaty palms

Sweaty palms — Tue, 10 Feb 2009 18:26:03 +0000

This is really good advice. The underlying understanding with it is, that once we know what’s our ideal customer we have to accept the fact we can’t satisfy everyone.

You have to know exactly who you’re targeting and be as specific in your marketing as possible.

This also allows us to connect with our customers better because we design marketing in a way that perfectly suits their needs.

Andy

By: Kris Bovay

Kris Bovay — Mon, 09 Feb 2009 23:43:29 +0000

I love this idea. It very much personalizes the customer experience for the ‘inside’ people. And it will be interesting to see if relationships with some of our ‘tougher’ customers softens up when we have their pictures up on the customer service bulletin board and when we engage our people in learning more about our customers. Thanks!

By: Erik B.

Erik B. — Sun, 08 Feb 2009 06:14:47 +0000

Phenomenal Grade A article for sure. I think a large percentage of the marketing community put themselves first and the customer 2nd. I think sometimes its easy to do that in this field because most of the time you don’t deal with the consumer face to face. It really has become a dirty game trying to fill up that sign up sheet and the thing that should come first is the person’s best interest.

By: KJ Rodgers

KJ Rodgers — Fri, 06 Feb 2009 17:36:27 +0000

Businesses are needing to relate a face with their customers more than ever in these markets.

By: Classifieds

Classifieds — Fri, 06 Feb 2009 02:01:28 +0000

This is a great post, you should always have happy costumers if you want to business to succeed, if they are happy you are happy. You should always do what ever you can to give your customer the best experience he can get so he can continue coming back.

By: Todd Schnick

Todd Schnick — Thu, 05 Feb 2009 12:50:33 +0000

I just presented a new marketing plan to a client – and a big piece of the program is knowing and understanding your customer. We all need to know what they buy, how the buy, and what motivates them to buy.

I encourage most clients to add a blog to their web strategy – allows them to be more interactive with their market. They often come back and say they don’t have enough content to have a blog make sense.

I always tell them to blog about their customers. Share special stories about them and their customer experience. Just another way to know them better…

By: web content

web content — Thu, 05 Feb 2009 07:28:01 +0000

Great post!! I think it’s far too easy to forget that the customer is actually a person, with real needs and desires that we have to attempt to meet!
We tend to write them off as faceless millions who generally cause us as much frustration as profit

By: Cynthia

Cynthia — Wed, 04 Feb 2009 21:01:17 +0000

Great post! I think a lot of marketers go down the wrong path, trying to identify with their customers but doing so in a very superficial way. This practice should help marketers concentrate on what’s really important… solving the customers’ needs and presenting solutions to them in ways they understand.