Comments on: Why Marketing Needs to Be A Part of Everyone’s Job (and Job Description.)

By: Mitch Anthony

Mitch Anthony — Sat, 13 Dec 2008 15:04:51 +0000

Too often companies overlook the most obvious. In my work I encourage clients to put their own, internal audience in the center of the target audience. If they can’t get the message, no one will.

btw, I blogged about this post:

http://www.imnewheremyself.com

By: Patrick

Patrick — Fri, 12 Dec 2008 13:38:33 +0000

I am in a technical position at my job, but my company encourages everybody to constantly try to win work for us. We are always trying to earn new work and positively market even though it is not our official job title.

By: SEO Tips South Africa

SEO Tips South Africa — Tue, 09 Dec 2008 07:50:33 +0000

Very, very pertinent post John! This is especially true for for small to medium sized enterprises, where every penny and every lead is worth gold, especially in todays economic atmosphere.

Issuing all staff members with quality business cards is something I feel is very important, and then to incentivise people to market and promote the business when out and about.

A thank you gift voucher or cash incentive is something that people will always appreciate, and it will inspire them to be ambassadors for your enterprise.

By: Human Hair Extensions

Human Hair Extensions — Tue, 09 Dec 2008 05:33:06 +0000

Good ideas for marketing. All the employees should bear marketing responsibilities in varying magnitudes. The post is much relevant to business executives.

By: Travis Egan

Travis Egan — Mon, 08 Dec 2008 19:44:54 +0000

The idea of every employees taking ownership for the success of the business they choose to work for is critical for the long term sustained prosperity of it. With all the job cuts and layoffs going on right now we all should be thankful we have a place to work for.

By: Steve Moore

Steve Moore — Mon, 08 Dec 2008 19:40:34 +0000

If more companies did this then all marketing people would get a better reputation. I coach small businesses about the difference between internal and external marketing efforts and many times the internal marketing are much more critical. If everyone is not on-board with the business marketing message, branding, and goals then an infinite budget on external promotional campaigns can't overcome it. www.SPMsolutions.NET

By: JudyAnn Lorenz

JudyAnn Lorenz — Mon, 08 Dec 2008 15:50:24 +0000

An informed and engaged employee does more WOM good in casual contact than can be measured. Besides the marketing gain, the engaged employee performs better regardless of his assignment.

By: Eamon

Eamon — Sun, 07 Dec 2008 16:39:48 +0000

Great post because you offer some practical steps about implementing a part of branding / marketing (employees as a core part of a brand) that is not easy at all.

By: Jared Young

Jared Young — Sun, 07 Dec 2008 15:07:44 +0000

John, great reminder to all businesses here. When I first broke into marketing, the company I worked for went over almost this exact process every week at our meetings. The reason? If marketing wasn’t at the core of everyone’s job function, then we risked losing business. Employees loved it because they all felt more important as a vital cog in the growth of the business.

Thanks for the reminder!

By: Joe Dager

Joe Dager — Sat, 06 Dec 2008 21:36:06 +0000

I cannot agree with you more. And as you said measure, because people perfrom on how they are measured. Just having a scorecard and an “X” in box will make a difference.

But often wonder why more people in the organization are not included in the marketing function. Focus groups should include other departments and customers. I always was amazed at how individuals in an organization responded to a customer needs after meeting them. They took so much more interest in the job. And even mentioning the customer by name.

It is interesting that how important the customer becomes in tough times.