How to Lead for the Future with Co-Creation

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Marketing Podcast with Keith Ferrazzi

On this episode of the Duct Tape Marketing Podcast, I speak with Founder and Chairman of Ferrazzi Greenlight and best-selling author Keith Ferrazzi.

Keith Ferrazzi is recognized as a global thought leader in the relational and collaborative sciences. At Ferrazzi Greenlight, he works to identify behaviors that block global organizations from reaching their goals and to transform them by coaching new behaviors that increase growth and shareholder value.

A New York Times #1 best-selling author of Who’s Got Your Back and Never Eat Alone, Keith has written his latest work Leading without Authority: How the New Power of Co-Elevation can Breakdown Silos, Transform Teams, and Reinvent Collaboration.

Questions I ask Keith Ferrazzi:

  • This idea of co-elevating runs counter to climbing the corporate ladder. Unfortunately, the culture of some teams is if I want to get ahead, you don’t. You’re saying we need to ditch that completely, right?
  • A lot of people are working from home and maybe will stay there, does that change in the virtual world this type of approach to leadership?
  • If I’m a leader listening, how do I get things started letting people know this is the new order?

What you’ll learn if you give a listen:

  • How to see the difference in leadership that is based on co-creation vs control or authority.
  • What the different outcomes are for leadership with co-creation vs control.
  • How leadership might be effected with remote teams
  • How to enlist people to better co-create within your own team

Key takeaways from the episode and more about Keith Ferrazzi:

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Keith Ferrazzi, Leading without Authority

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