Marketing Podcast with Elizabeth Marshall
Podcast Transcript
Thought leadership – now there’s a term that’s been abused of late. Yes, thought leadership is a tremendous posture to work from, but it’s earned, not proclaimed.
My guest for this week’s episode of the Duct Tape Marketing Podcast is Elizabeth Marshall. I like to call her the consultant to the stars.
She has helped influential thought leaders including Seth Godin, Michael Port, and former Starbucks President, Howard Behar, and is the co-author of The Contrarian Effect: Why It Pays (Big) to Take Typical Sales Advice and Do the Opposite. She and I discuss the 10 elements of a thought leader platform that you want to be thinking about at any given time.
In this session, Elizabeth and I cover some of the most important elements of building a though leadership platform.
Questions I ask Elizabeth Marshall:
- Is there a path that a person should take to be a thought leader?
- What is the difference between your strategic relationships and your audience?
- Where does the business model fit into thought leadership?
What you’ll learn if you give a listen:
- Why you should consider thought leadership
- What a deep dive into the 10 elements of thought leadership look like
- Why you need to be consistent and meaningful
Key takeaways from the episode and more about Elizabeth Marshall:
- Learn more about Elizabeth Marshall.
- Learn more about the Thought Leader Platform Diagnostic and book your session.
- Buy The Contrarian Effect: Why It Pays (Big) to Take Typical Sales Advice and Do the Opposite.
- Follow on Twitter.
- Connect on LinkedIn.
- Connect on Facebook.
- Email [email protected].
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