It’s guest post day here at Duct Tape Marketing, and today’s post is from Dan Kraus – Enjoy! Have you heard someone talk about customer acquisition cost (CAC) or customer lifetime value (CLV or LTV)? If you’re in the tech ...
Business spends huge money on sending their message to customers, but the results leave much to be desired: For every $92 spent acquiring customers, only $1 is spent converting them; besides, only 8% of users pay attention to marketing ads ...
Tell a two-year-old the value of getting good grades in school. Go ahead. Try it. If you don’t have a two-year-old handy, let me tell you that you’re wasting your time trying. But you know that. So why do we ...
Over the years, I’ve seen a number of perfectly good sales funnels fail… in fact, people often come to me and say that their marketing must be the problem – because they’re just not making sales. The truth, however, is ...
When marketers plan their campaigns, the objective is usually to achieve one of two goals: increase brand awareness or maximize conversions. These two styles of marketing work together but they’re distinct from one another. Awareness marketing involves establishing a reputation ...
Corporate success is often hampered by conflicting goals—marketing wants more leads while sales want better leads. Sound familiar? It’s an age-old battle many companies struggle to remedy. Fortunately, the key to satisfying both teams’ goals is simpler than you think—its ...
