My guest this week on the Duct Tape Marketing Podcast is Jay Baer. He is the founder of Convince & Convert, a digital strategy consulting firm and a New York Times best-selling author of six books.

Baer is also a highly sought-after emcee and keynote speaker, an entrepreneur and founder of five multi-million dollar businesses, and has served as an advisor to more than 700 companies and organizations, including Caterpillar, Nike, and The United Nations.

He is a go-to source for various national media outlets including NPR, USA Today, TIME, and Real Simple.

On today’s episode, we discuss his latest book with co-author Daniel Lemin, Talk Triggers, which provides brands with a guide on how to create an effective word-of-mouth strategy for their business.

Questions I ask Jay Baer:

What is a talk trigger?
What are the five types of talk triggers?
How should a talk trigger relate to a company’s brand?

What you’ll learn if you give a listen:

What elements are essential to creating an effective talk trigger.
Why the best way to grow your business is to let your customers do it for you.
How to use more traditional forms of marketing to remind people of your talk trigger.