Comments on: 5 Ways That Content Marketing Has Changed The Art Of Selling Forever

By: Management Direct

Management Direct — Thu, 21 Jul 2011 09:19:00 +0000

Avery interesting distinction between purpose and function. It would be fascinating to hear the results of a survery to see how many of us really make a distinction between to two and which we instinctively think is more important. You certainly make the point that if we are too bound to our function we may not be able to continue to fulfil our purpose in an ever changing environment.

By: Randy

Randy — Tue, 19 Jul 2011 15:07:00 +0000

I really enjoyed this post, and I think you bring up a very good point about the impact that content marketing has had on sales. As a sales director myself, content curation–the process of finding, organizing and sharing online content–has been particularly eye opening. It achieves the same outcome as traditional content marketing, only with less time and resources. Curation allows companies to share only the best, most-relevant third-party content about their industries, which contributes to thought leadership and brand awareness, and ultimately makes the salesperson’s job that much easier.

-Randy Bernard, Director of Sales for HiveFire, http://www.getcurata.com

By: Babu Puthethu

Babu Puthethu — Sat, 16 Jul 2011 12:55:00 +0000

1. These are really valuable points
2. But, it also depends on what you sell
3. Sales people are always under pressure
4. Very hard for a salesperson to be at right time, and at right place

By: Charles

Charles — Fri, 15 Jul 2011 21:24:00 +0000

“Salespeople have been taught to hit the street, knock on doors and
close deals. The problem is the street is closed, the doors are made of
bits and no one answers the phone anymore.”

I had to repost it, and agree with Carmen; I was skimming the article until I tasted that sentence:).

Keeping up with the latest marketing tools and processes definitely requires an acceptance (and recognition) of change, an open mind, and a thirst for learning!

By: Sam Singer

Sam Singer — Fri, 15 Jul 2011 16:58:00 +0000

This is very insightful. I totally agree with you on the first part about "listen over say". There information that you can use to build up a sale when you talk to a customer over on the phone. I am trying a referral marketing method in trying to get more out of my shop. I'm hopeful that I could get the word out without trying to go door-to-door with a flier at hand.

By: Carmen Sognonvi

Carmen Sognonvi — Fri, 15 Jul 2011 12:34:00 +0000

In reply to Tiffany C. Wright. Great point, Tiffany! Since salespeople are at the front lines, they're also the best people to gather customer success stories that can then be turned into content for blog posts, videos, etc.

By: Carmen Sognonvi

Carmen Sognonvi — Fri, 15 Jul 2011 12:33:00 +0000

Ok, can I just say that I love this:

“Salespeople have been taught to hit the street, knock on doors and close deals. The problem is the street is closed, the doors are made of bits and no one answers the phone anymore.”

I may have to get that framed and hang it on my wall. 🙂

By: Shilpi Roy - Virtual Assistant

Shilpi Roy - Virtual Assistant — Fri, 15 Jul 2011 05:19:00 +0000

Consumers no longer want the hassles of long lines, pushy salespeople, telemarketers or wasteful junk mail in their mailboxes. Gone are the days of door-to-door sales, expensive direct mail campaigns and newspaper ads. Welcome to the age of YouTube and Presidential Campaign candidates embracing Social Media Networking.

By: Tiffany C. Wright

Tiffany C. Wright — Fri, 15 Jul 2011 02:46:00 +0000

One thing salespeople could do if they don’t personally like to blog is to feed their stories and experiences to marketing. Marketing can include these in their blogs. And this level of communication will deepen the symbiotic relationship with marketing.

By: Home Remedies MD

Home Remedies MD — Fri, 15 Jul 2011 00:38:00 +0000

I love the direction of content marketing because it is no longer about stuffing keywords in content and getting rewarded by the search engines for content that makes no sense