Why Continuous Learning Matters for Today’s Professionals

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Marketing Podcast with Matt Cooper
Podcast Transcript

Matt Cooper headshotOn today’s episode of the Duct Tape Marketing Podcast, I chat with Matt Cooper, CEO of Skillshare. Skillshare is an online learning community that offers users access to more than 30,000 classes, with a focus on creative fields.

Cooper discusses the ins and outs of running an online learning community: Why it’s beneficial for both students and teachers, the importance of acquiring new skills throughout one’s career, and whether or not he feels the online learning model could some day supplant the traditional higher education model.

Questions I ask Matt Cooper:

  • Is there a typical student profile at Skillshare?
  • How do you vet what makes a good educator?
  • Are learning communities going to replace the traditional higher education model?

What you’ll learn if you give a listen:

  • Why sharing your skills through teaching can help you build your brand and increase credibility.
  • How investing in your team’s education can help improve company culture and engagement.
  • Why there’s an advantage to joining a learning community rather than just relying on YouTube.

Key takeaways from the episode and more about Matt Cooper:

Like this show? Click on over and give us a review on iTunes, please!

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This episode of the Duct Tape Marketing Podcast is brought to you by Klaviyo. If you’re looking to grow your business there is only one way: by building real, quality customer relationships. That’s where Klaviyo comes in.

Klaviyo helps you build meaningful relationships by listening and understanding cues from your customers, allowing you to easily turn that information into valuable marketing messages.

What’s their secret? Tune into Klaviyo’s Beyond Black Friday docu-series to find out and unlock marketing strategies you can use to keep momentum going year-round. Just head on over to klaviyo.com/beyondbf.


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Matt Cooper


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