In 2018, I had the opportunity to speak with an amazing group of guests on the Duct Tape Marketing Podcast. As the year draws to a close, I wanted to take a look back and share with you the five interviews with the highest number of downloads for the year.
If you enjoyed what you heard here, check out the full line-up of shows. We’ll be back the first week in January with all new episodes and guests.
Joey Coleman – How to Attract Customers and Keep Them Forever
Joey Coleman is a marketing expert and the Chief Experience Composer at Design Symphony. He has an eclectic background that includes selling custom research to Fortune 500 executives, racing along the Great Wall, juggling in front of the Taj Mahal, and singing a solo at the Kennedy Center. He’s the author of Never Lose a Customer Again: Turn Any Sale Into Lifelong Loyalty in 100 Days.
Biggest takeaway: Retention is really the key to your business’s longterm success. If you’re able to get involved in the customer journey earlier and stick around for longer, you can convince all of your first-time customers to become loyal, repeat ones.
Petra Kolber – Letting Go of Perfection in Order to Reach Your Goals
Petra Kolber is an expert in positive psychology and fitness. She has worked with the likes of Nancy Kerrigan, Dana Torres, and George Foreman and served as a consultant to companies including Reebok, Adidas, and Gatorade. She’s also the author of The Perfection Detox: Tame Your Inner Critic, Live Bravely, and Unleash Your Joy.
Biggest takeaway: When we attach negative emotions to the concept of perfection, striving for it can paralyze us. But when we give up the idea of being perfect and make small, sustainable changes to create new habits around our thinking, we can achieve great things.
Garrett Moon – How to Create Content that Stands Out and Gets Results
Garrett Moon is the CEO and co-founder of CoSchedule, the web’s most popular marketing calendar and the fastest growing startup in North Dakota. He’s also the author of 10x Marketing Formula: Your Blueprint For Creating ‘Competition-Free Content’ That Stands Out and Gets Results.
Biggest takeaway: When creating content, you need to get specific about the problem you solve for your customer and define the one specific action you’d like them to take as a result of consuming the content. When you do that, you’ll create content that leads customers to associate the solution of their problem with your brand.
Mike Blumenthal – How to Help Your Local Business Get Found Online
Biggest takeaway: Proximity, prominence, and relevance are the three major determining factors in how you rank in Google search results. Blumenthal covers the ins and outs of how to give your business the best shot at dominating local search and making sure you get found.
David Mihm – Tips for Attracting Local Clients
David Mihm is a digital marketing expert for small businesses, co-founder of GetListed.org (now part of Moz Local), and founder of Tidings. He previously served as Moz’s Director of Local Search Strategy, where he led the development of Moz Local.
Biggest takeaway: Google’s search results are now comprehensive enough where a customer theoretically doesn’t need to visit your website to do business with you—they can get all the information they need to complete a transaction from Google. This is why optimizing your presence on Google is critical, and Mihm shares tips on how to get the best results for your business.
Is your favorite episode on the list? If not, we’d love to hear which one you enjoyed listening to the most!
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