The 4-step marketing strategy - How to stand out from your competition in the minds of your ideal customer With the current obsession around marketing tactics, it has become increasingly harder to figure out the best marketing strategy for ...
Yep, it’s that time of year once again. Time for lots of folks like me to wax on about what we see out there on the horizon so that folks like you can perhaps be a little more prepared to ...
Word of mouth marketing is considered by many to be the most desired form of marketing. The trust, referrals, and overall brand-building buzz that’s garnered by customers spreading the good word to prospects are worth its weight in gold. Some ...
More than anything Duct Tape Marketing is an idea that started with the belief that marketing is a system and in order to operate that system, there must be a very clear point of view about how to build a ...
Well, the last few months have thrown us all for a loop; that’s for sure. And now this, another chapter, one of unrest, undoubtedly related to the fear, hopelessness, and divisiveness brought on by heightened overwhelm of a pandemic. Yes, ...
Are you a coach or a consultant – does your business hire coaches or consultants? The answers to the question above seems to spark a bit of passion in entrepreneurial circles depending upon the definition one uses of each. To ...
