Marketing Podcast with Jason Fried
You know, work would be great if you could actually get work done there. That’s the fallacy of the traditional office – you collect a bunch of people and the proximity makes it easier to collaborate.
The reality is that close proximity simply makes it easier to meet, ask for help, and push work back to someone else.
I know that when I have serious writing to do or a presentation to craft I’m better off locking myself away somewhere other than the office.
This week, Duct Tape Marketing moved main offices, which gave me a chance to revisit my conversation with Jason Fried, founder and CEO of Basecamp, one of the largest virtual workforce managers, and co-author of Getting Real, REMOTE and New York Times Bestseller REWORK. We talk about remote workers and how to manage a virtual workforce.
Questions I ask Jason:
- Why is it so much harder to get work done at work?
- What is the #1 benefit to remote employers?
- What is the main drawback to remote workforces?
What you’ll learn if you give a listen:
- How the remote working community has grown and changed over the years
- How to develop a remote workforce
- Some instances of large companies that have shifted to remote workforces
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