Comments on: No One Cares How Many Followers You Have – How to Properly Measure Social Media Success

By: Kurt Roswell

Kurt Roswell — Fri, 21 Oct 2016 07:34:00 +0000

Great one, Lana. I was wondering how you “sell” this concept to a client? I mean, most clients love their “vanity metrics.” Even if you told them that what matters more is the conversion/engagement/outcome and that there are a lot of “empty” likes nowadays, they still force you to get those sexy “vanity metrics” up. I would love to hear about your thoughts on the matter. Thanks.

By: Justin Davito

Justin Davito — Tue, 18 Oct 2016 18:29:00 +0000

Great article! I’ll be sharing this on Linkedin! I really appreciate your challenging others to change how they measure success. 🙂

-Justin

P.S. Am I reading it wrong, or does the last sentence have an error? Should it be, “If.”

By: It's HerSelfie

It's HerSelfie — Mon, 17 Oct 2016 11:59:00 +0000

In reply to Brian. Hi Brian, thanks for your comment. Yes, the metrics differ depending on the campaign and its objective. Sometimes it's a sale, sometimes it's a lead and sometimes it might be to get a click on a particular web page. As long as you truly know what the value of the conversion is, you can build the right budget around it to generate positive ROI.

By: It's HerSelfie

It's HerSelfie — Mon, 17 Oct 2016 11:57:00 +0000

In reply to Donna Merrill. Thanks Donna! Definitely! Not all goals have to be in terms of sales or direct conversions but there should always be a tangible, measurable goal in place. So many businesses spend money on social media without being able to determine the real value.

By: Brian

Brian — Sun, 16 Oct 2016 14:18:00 +0000

I’d be interested to learn what metrics you are looking at for the different channels to determine your ROI. I assume you are looking for some type of conversion. Are. You track you tracking to the level if a revenue generating conversion?

By: Shilpi Virtual Assistant

Shilpi Virtual Assistant — Sat, 15 Oct 2016 15:18:00 +0000

Great post Lana! Without measuring, you can never find whether your marketing is generating any results. As you said, if something doesn’t work, we have to stop that and try for other to convert them to leads.

By: Fulfillment Logistics UK

Fulfillment Logistics UK — Sat, 15 Oct 2016 11:03:00 +0000

I love what you say! You can have hundreds or thousands of followers, but if you don’t reach out to the appropriate audience, even a million followers will never increase your ROI

By: Donna Merrill

Donna Merrill — Fri, 14 Oct 2016 19:50:00 +0000

Hi Lana,

It’s so important to analyze your results. Otherwise you just keep doing stuff without knowing why, or if it’s meaningful.

Some of your efforts are just to build “social proof” and awareness, but there has to an ROI in the equation.

-Donna