Comments on: The Power of Video Throughout the Customer Journey

By: Neil Ferree

Neil Ferree — Thu, 01 May 2014 18:08:00 +0000

There’s little debate in the impact video marketing can have in influencing and compressing the sales cycle, especially if the key take away in the video hits the bulls eye. Case in point, a new visitor searched Google and landed on my YT channel. Less than 48 hours later, Dr. Jones became a new paying client.

Granted, there was an HOA (30 minute) session in the mix, but had it not been for the YT video and the SlideShare deck with the video embedded in the deck, the normal 7-to-10 touch process would have occurred before my PayPal button would have gotten clicked as is usually the case.

By: Vickie Siculiano

Vickie Siculiano — Tue, 22 Apr 2014 20:20:00 +0000

Totally agree on about the importance of video marketing for any online marketing campaign. Video is HIGHLY ranked, and I use Animoto (creator of this awesome infographic, btw), to help create videos for my own business as well as clients – the tools of production have been so democratized that KNOWING how highly video is being ranked on the web is a total throw away if you don’t jump on the game. Not just for website conversions and website viewer engagement, but for SEO. great post!

By: Michael_Cavitt

Michael_Cavitt — Fri, 18 Apr 2014 14:47:00 +0000

Brad, you’ve brought out the importance the visual and spoken word in creating and nurturing relationships. I am researching the importance of nurturing relationships and trust to boost business. Thanks.