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Marrying Content with the Customer Journey

Marrying Content and the Customer Journey

Marketing Podcast with Arnie Kuenn
Podcast Transcript

On today’s podcast, I speak with Arnie Kuenn, an international speaker, author, and founder and CEO of Vertical Measures.

Prior to founding the digital marketing agency Vertical Measures in 2006, Kuenn founded several other businesses, including MediaChoice, an internet startup whose clients included the major television networks, plus music and movie studios.

Kuenn now runs his business and travels the world speaking and running training workshops on marketing. He is also the author of several books, including his latest, The Customer Journey: How An Owned Audience Can Transform Your Business. On this episode, we discuss the customer journey, and the role that effective content marketing plays in guiding buyers through the journey.

Questions I ask Arnie Kuenn:

What you’ll learn if you give a listen:

Key takeaways from the episode and more about Arnie Kuenn:

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If you liked this post, check out our Small Business Guide to Shaping the Customer Journey.

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